Organic Social
Fernet-Branca
While it might seem strange that an Italian amaro from 1845 would have a vibrant social footprint, we’re talking about Fernet-Branca and this is no ordinary brand. This is an institution with a truly dedicated fanbase. They’re getting Fernet tattoos, having Fernet-themed weddings and passionately arguing over the best ratios of cola to ice and glassware for a classic drink. In handling Fernet’s organic social it was important to meet fans where they are but also invite others into this not-so-secret club. We needed to create mythology while respecting the factual history of the brand and ultimately create a “clubhouse” for Fernet fans.
See more work from the Fernet-Branca-verse here
Visible Mobile
Visible is the world’s first digital-only wireless phone service. No physical stores means Visible relies heavily on its digital presence, specifically its social channels, to educate current and potential members. Who they are, what they stand for, and everything in between needs to be communicated clearly. But sparking moments of relatability and joy are also key players in the channel goals- this is social after all.
