Fernet-Branca Website
Fernet-branca / BRANCA U.S.A.
Fernet-Branca is a legacy Italian spirit brand founded in 1845. As Fernet has gained popularity in the US, its brand identity began to organically change thanks to an avid fan base among bartenders and restaurant industry professionals. Today Fernet-Branca is known as the “bartender’s handshake” among those who know. For the website redesign, we leaned away from industry norms for an alcohol brand, and into this existing enthusiastic fandom, while also extending the invitation for newcomers to try Fernet for the first time. By including an arcade-style entertainment page, stylized imagery and animations, links to retailers, and much-sought-after merch, we created a new, modern home for the brand that embodies all things Fernet—offbeat, upbeat, and always welcoming new fans to try this unusual drink we love.
See more work from the Fernet-Branca-verse here
See more work from the Fernet-Branca-verse here
Awards
Webby Awards | 2023 Honorable Mention