Design & Creative Director
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Shot-for-Shot

 
 
 
 
 
 

Shot-for-Shot

Fernet-branca / BRANCA U.S.A.

What do you get when you pair a beloved bar game with every bartender's favorite drink? A match made in dive bar heaven. Fernet-Branca and Pop-A-Shot teamed up to give the basketball community a team we could all get behind during March Madness. From a custom basketball arcade game, to a digital Shot-for-Shot game where you drain 3’s into shots of Fernet- this partnership made sure on-premise patrons and at-home fans could get in the game. Limited run merch also meant you could rep your favorite dynamic duo proudly, year round. ‘Til next season, sports fan!

See more work from the Fernet-Branca-verse here

 
 
 
 
 
 
 
 
 

See more work from the Fernet-Branca-verse here

 
 

Agency

Madwell