Party Pay
Visible MOBILE
Introducing Party Pay by Visible, a completely new shared wireless plan. Think of it as a friends and family plan but better. New or existing members can start or join a party and the more people in the party, the less everyone pays. There are no shared bills, no strings attached and if you party with four or more people your bill could be as low as $25/mo.
To get the word out on social, paid media and beyond we built a playful campaign based on, well, partying. We kicked things off by turning Visible’s Instagram grid into a nine room house party. Each room centered on a shared interest or theme and encouraged new or existing members to form their own party or join in. These rooms and themes extended out beyond the realms of social through punchy paid assets with attention grabbing headlines.
