No Drama Hotline
Visible MOBILE
Visible mobile released the first wireless package to deliver family-plan savings to singles. Simply put, you can get family plan savings without the family drama.
As part of the integrated 360 “no drama” campaign, we launched the #NoVisibleDrama Hotline on Twitter. Celebrity influencers like Bachelorette alum Mike Johnson, comedian Matt Bellassai, and TV personality Gizelle Bryant helped people solve their holiday family drama in real time. Audiences on Twitter submitted their holiday drama using the hashtag #NoVisibleDrama and in response received personalized curated content.
Check out the “no drama” experiential work here.